[ Home ] > [ India Strategy ] > [ Social & Rural ]

Practice Area: Social & Rural

Social Entrepreneurship & Rural Opportunities in India

More than two billion people worldwide live on less than $2 a day, and another estimated two billion struggle with problems of inadequate housing or lack the financial resources and stability to procure basic services, protect themselves from economic shocks, and build wealth. These four billion people represent a socio-economic class referred to as the base of the pyramid.

Our initiatives in this space have been distinctly successful due to our coalition approach with Governments, Non-Governmental Organizations and the private sector. Business-2-Business, Business-2-Consumer are common strategies. However in the rural sector, the governments and NGOs are critical in scale and development with the Bottom of the Pyramid sector in India.

Below Poverty Line segments have fundamental needs across healthcare, food, water, energy, education, health, fraud prevention, financial solutions, and economic development  - among many others.

The World Bank's Country Strategy (CAS) for India focuses on helping the country to fast-track the development of much-needed infrastructure and to support the seven poorest states achieve higher standards of living for their people. The strategy envisages a lending program comprising funds from the International Bank for Reconstruction and Development (IBRD) and the International Development Association (IDA).

Source: Govt of India, World Bank, Omidyar Network