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Practice Area: Entertainment & Media

Bollywood Calling

Cross pollination and crossover markets abound in the media and entertainment space.


Last year, over three billion movie tickets were sold in India, compared to 1.5 billion in the United States, according to a Crisil media and entertainment report.

We have seen a greater number of global teams as more animation and post production work is being done in India. Increasingly, the Indian public has developed a taste for cutting edge entertainment and greater sophistication. A sizeable market for US players to step in and entertain. Apart from traditional theaters and television, multiple avenues are now available across mobile devices, video games, interactive options, and online delivery.

The two industries account for the majority of the world's cinema, and cooperation between them has already grown strongly in recent years.